Girly Getaway Breaks

August 29th, 2011 | 4 Comments »
Summer is coming to an end and you’re not quite ready for the long dark nights yet….
Why not plan a trip away with the girls and say goodbye to summer in style! At Hotel Deals Ireland we have some super deals to choose from with amazing value on offer.
Whether it’s shopping or nightlife or rest and relaxation you’re after there is a great array of city and country deals to choose from. Check out some of the ultimate pampering breaks on offer and start planning a short break with your friends!
Spa Breaks
The Pillo Hotel Galway
Book a Pamper Break of 2 Nights B&B, 1 Dinner & 1 Spa Treatment from Only €189pps!
Enjoy 2 nights stay, Hot Buffet Breakfast each morning, scrumptious Table D’hôte Dinner on one evening and a rejuvenating 1 hour Spa treatment, choice of:
Dermalogica Facial
or
Swedish Body Massage
Complimentary use of Thermal Suite which offers an oasis of calm & tranquility.
The Imperial Hotel Cork
Escape for an Overnight Spa Package from just €149pps
1 night bed and full Irish breakfast with Dinner in the Pembroke Restaurant. A treat at Escape Spa includes use of the Vitality Suite and a choice of a Pure Focus Facial or Back, Neck & Shoulder Massage.
Super Hen Weekend Offer with a Difference at Mount Wolseley, Carlow
Book this Offer which includes a Cocktail Making Lesson, Finger Food, Spa Treatment & Transport to Carlow Town for a Big Night Out!
Enjoy 2 nights’ accommodation in a deluxe room, with Full Irish Breakfast each morning and Dinner on 1 night in Frederick’s Restaurant or Private Dining room (Groups min 20 people).
Package includes: Welcome reception with a cocktail making lesson and tasting three cocktails & finger food; afternoon spa pamper time on the second day with scalp or Swedish Back massage, final paint on fingers and toes & make up application; return transport to Carlow Town.
5 Star Aghadoe Heights in Killarney
Book an Overnight Spa Escape
Enjoy overnight accommodation in a spacious guestroom, luxurious kingsize beds, crisp bathrobes, fluffy slippers, Aveda amenities, complimentary internet access and breakfast fit for a king.
Take your mind off life’s worries at the award winning spa where you can choose from either a Stress Relief Massage or Pure Focus Facial before resting yourself further in the Relaxation area. Enjoy a sumptuous dinner in our Lake Room Restaurant.
Carton House Maynooth
Book Carton’s Next Top Model Package
Episode 7 of Britain and Ireland’s Next Top model was exclusively filmed in the beautiful surroundings of Carton House.
To celebrate this you can book a VIP package to include:
• Overnight luxurious accommodation
• Dinner at the Linden Tree Restaurant
• One-hour facial and skin consultation at the Aveda Spa in Carton House
• Fruit basket and Aveda products in room, along with a DVD of episode seven of Britain & Ireland’s Next Top Model
• Complimentary bathrobe and slippers
• A champagne cocktail in Brown’s Café & Bar by Carton House, located in Brown Thomas, Dublin
You’ll be spoilt for choice by these and many other fantastic offers available at Hotel Deals Ireland. These spa deals in Ireland are updated on our site on a daily basis so check back often to see what’s available. By clicking on our ads you book direct with the hotel and get the best value on offer.

Summer is coming to an end and you’re not quite ready for the long dark nights yet….

Why not plan a trip away with the girls and say goodbye to summer in style! At Hotel Deals Ireland we have some super deals to choose from with amazing value on offer.

Whether it’s shopping or nightlife or rest and relaxation you’re after there is a great array of city and country deals to choose from. Check out some of the ultimate pampering breaks on offer and start planning a short break with your friends!

Spa Breaks

The Pillo Hotel Galway

Book a Pamper Break of 2 Nights B&B, 1 Dinner & 1 Spa Treatment from Only €189pps!

Enjoy 2 nights stay, Hot Buffet Breakfast each morning, scrumptious Table D’hôte Dinner on one evening and a rejuvenating 1 hour Spa treatment, choice of:

Dermalogica Facial

or

Swedish Body Massage

Complimentary use of Thermal Suite which offers an oasis of calm & tranquility.

The Imperial Hotel Cork

Escape for an Overnight Spa Package from just €149pps

1 night bed and full Irish breakfast with Dinner in the Pembroke Restaurant. A treat at Escape Spa includes use of the Vitality Suite and a choice of a Pure Focus Facial or Back, Neck & Shoulder Massage.

Super Hen Weekend Offer with a Difference at Mount Wolseley, Carlow

Book this Offer which includes a Cocktail Making Lesson, Finger Food, Spa Treatment & Transport to Carlow Town for a Big Night Out!

Enjoy 2 nights’ accommodation in a deluxe room, with Full Irish Breakfast each morning and Dinner on 1 night in Frederick’s Restaurant or Private Dining room (Groups min 20 people).

Package includes: Welcome reception with a cocktail making lesson and tasting three cocktails & finger food; afternoon spa pamper time on the second day with scalp or Swedish Back massage, final paint on fingers and toes & make up application; return transport to Carlow Town.

5 Star Aghadoe Heights in Killarney

Book an Overnight Spa Escape

Enjoy overnight accommodation in a spacious guestroom, luxurious kingsize beds, crisp bathrobes, fluffy slippers, Aveda amenities, complimentary internet access and breakfast fit for a king.

Take your mind off life’s worries at the award winning spa where you can choose from either a Stress Relief Massage or Pure Focus Facial before resting yourself further in the Relaxation area. Enjoy a sumptuous dinner in our Lake Room Restaurant.

Carton House Maynooth

Book Carton’s Next Top Model Package

Episode 7 of Britain and Ireland’s Next Top model was exclusively filmed in the beautiful surroundings of Carton House.

To celebrate this you can book a VIP package to include:

  • Overnight luxurious accommodation Dinner at the Linden Tree Restaurant
  • One-hour facial and skin consultation at the Aveda Spa in Carton House
  • Fruit basket and Aveda products in room, along with a DVD of episode seven of Britain & Ireland’s Next Top Model
  • Complimentary bathrobe and slippers
  • A champagne cocktail in Brown’s Café & Bar by Carton House, located in Brown Thomas, Dublin

You’ll be spoilt for choice by these and many other fantastic offers available at Hotel Deals Ireland. These spa deals in Ireland are updated on our site on a daily basis so check back often to see what’s available. By clicking on our ads you book direct with the hotel and get the best value on offer.

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Upcoming Bank Holiday Deals

April 12th, 2011 | 3 Comments »
With three Bank Holiday Weekends coming up there are some amazing hotel deals out there if you would like a break away! With Easter fast approaching we have put together a selection of great family offers for you to choose from. In terms of value there has never been a better time to go – you won’t believe the prices on offer. We’ve put together a range of family deals for Easter, great breaks for the May bank holiday and some of the best of what is available for the June bank holiday.
Easter Hotel Deals
FOR THE FAMILY:
The Brehon Hotel – FANTASTIC FUN EASTER WEEKEND OFFER
2 Nights B&B with Dinner on an evening of your choice. The young and young at heart can enjoy our Easter Egg Hunt on Sunday afternoon or relax and enjoy our Chocolate Afternoon Tea Buffet. From just €189pps!
The Clifden Station House Hotel – EASTER WEEKEND FAMILY PACKAGE
This Family Package consists of 3 nights Bed & Breakfast plus 2 Evening Meals per Adult sharing. Kids under 12 years stay B&B Free! Only €478 in total.
Carrigaline Court Hotel Cork – FAMILY 2 NIGHT BREAK FROM €260.00
2 Nights Bed and Breakfast & 1 Evening Meal for 2 Adults and up to 2 children under 12 years sharing one room. Only €260 in total!
May Bank Holiday Hotel Deals
The Burlington Hotel Dublin – INDULGE YOURSELF, STAY 3 NIGHTS & GET THE 3RD FREE
Fitzwilton Hotel Waterford – MAY BANK HOLIDAY 2 NIGHTS B&B & 1 EVENING MEAL €135PPS
Newpark Hotel Kilkenny – “Affordable Luxury” 2BB1D & 3rd Night Free from €159pps
June Bank Holiday Hotel Deals
Dunboyne Castle Meath – WEEKEND ESCAPE FROM JUST €149pps!
The Ice House Hotel Mayo – THE ULTIMATE BANK HOLIDAY ESCAPE FOR 3 NIGHTS FROM €325PPS
Carton House Kildare – 2 Night Bed & Breakfast & Dinner on 1 evening from €205pps
Falls Hotel Ennistymon – SUMMER BREAK FOR 3 NIGHTS from just €185pps!

With three Bank Holiday Weekends coming up there are some amazing hotel deals out there if you would like a break away! With Easter fast approaching we have put together a selection of great family offers for you to choose from. In terms of value there has never been a better time to go – you won’t believe the prices on offer. Here’s the best range of family deals for Easter, great breaks for the May bank holiday and a round up of what’s available for the June bank holiday.

Easter Hotel Deals

FOR THE FAMILY:

The Brehon Hotel – FANTASTIC FUN EASTER WEEKEND OFFER

2 Nights B&B with Dinner on an evening of your choice. The young and young at heart can enjoy the Easter Egg Hunt on Sunday afternoon or relax and enjoy the Chocolate Afternoon Tea Buffet. From just €189pps!

The Clifden Station House Hotel – EASTER WEEKEND FAMILY PACKAGE

This Family Package consists of 3 nights Bed & Breakfast plus 2 Evening Meals per Adult sharing. Kids under 12 years stay B&B Free! Only €478 in total.

Carrigaline Court Hotel Cork – FAMILY 2 NIGHT BREAK FROM €260.00

2 Nights Bed and Breakfast & 1 Evening Meal for 2 Adults and up to 2 children under 12 years sharing one room. Only €260 in total!

May Bank Holiday Hotel Deals

The Burlington Hotel Dublin

INDULGE YOURSELF, STAY 3 NIGHTS & GET THE 3RD FREE

Fitzwilton Hotel Waterford

MAY BANK HOLIDAY 2 NIGHTS B&B & 1 EVENING MEAL €135PPS

Newpark Hotel Kilkenny

“Affordable Luxury” 2BB1D & 3rd Night Free from €159pps

June Bank Holiday Hotel Deals

Dunboyne Castle Meath

WEEKEND ESCAPE FROM JUST €149pps!

The Ice House Hotel Mayo

THE ULTIMATE BANK HOLIDAY ESCAPE FOR 3 NIGHTS FROM €325PPS

Carton House Kildare

2 Night Bed & Breakfast & Dinner on 1 evening from €205pps

Falls Hotel Ennistymon

SUMMER BREAK FOR 3 NIGHTS from just €185pps!

Mid Term/October Bank Holiday Deals

October 19th, 2010 | 2 Comments »
The kids are off school and you fancy getting away for a nice Autumn break. Look no further…….
Hotel Deals Ireland have a number of great-value deals for you to choose from this October.
Some of the Best Family Deals Available
Westwood Hotel Galway
Mid-term Madness – 3 Nights B&B, 2 Dinners Only €219 per Adult.
Kids Stay, Play & Eat for Free! Book the Westwood Hotel Galway now.
Holiday Inn Killarney
Mid-term Family Fun this Halloween
Enjoy our midterm family break for 3 fun filled days and nights, B&B & dinner on one night for all the family. Total family price an amazing €250!
Book the Holiday Inn Killarney now.
Newpark Hotel Kilkenny
Halloween Treats 3BB1D + Spa from €149pps
Enjoy 3 Nights Bed and Full Irish Breakfast each morning with Dinner on 1 Evening of your choice + receive a Voucher to the Value of €25.00 to be used during your stay in our escape spa from only €149.00 per person sharing! 2 children up to 12 years may share free of charge – all meals are extra. Free Kids Club Open Daily 11am-1pm & 7pm-10.30pm!
Book the Newpark Hotel Kilkenny now.
There are many more deals like these available so check out the great hotel offers in Ireland available and book online.

The kids are off school and you fancy getting away for a nice Autumn break. Look no further as Hotel Deals Ireland have a number of great-value deals for you to choose from this October.

Some of the Best Family Deals available currently include:

Westwood Hotel Galway

  • 3 Nights B&B, 2 Dinners
  • Only €219 per Adult.
  • Kids Stay, Play & Eat for Free!

Book the Westwood Hotel Galway and view our other great Galway hotel offers now.

Holiday Inn Killarney

Mid-term Family Fun this Halloween

  • Midterm family break for 3 nights  B&B &  1 Dinner
  • Total family price an amazing €250!

Book the Holiday Inn Killarney and view our other Killarney deals now.

Newpark Hotel Kilkenny

  • Halloween Treats 3BB1D + Spa from €149pps
  • Voucher to the Value of €25.00 to be used during your stay in our escape spa
  • 2 children up to 12 years may share free of charge – all meals are extra.
  • Free Kids Club Open Daily 11am-1pm & 7pm-10.30pm!

Book the Newpark Hotel Kilkenny now.

There are many more deals like these available so check out the great hotel offers in Ireland available and book online.

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We’re Nominated for an Irish Web Award!

September 9th, 2010 | No Comments »

Hotel Deals Ireland are delighted to be nominated in 2 categories in the Realex Irish Web Awards 2010!  We’re nominated for “Best SME/Small Business Website” and “Best eCommerce/Services Website”.  We’re keeping our fingers crossed that we make it to the final shortlist!  In the meantime, thanks to the sponsors, organisers and judges who make the awards possible.

irishwebawards2010nomgrey

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Why Buy Hotel Gift Vouchers?

July 4th, 2010 | No Comments »
Why buy hotel gift vouchers?
According to the annual Deloitte consumer survey of Christmas spending:
Books (52%), clothes (49%) and gift vouchers (46%) are the most favoured presents adults in Ireland would like to receive this year – and somewhat reflects the presents they prefer to buy (books 55%, gift vouchers 55%).
In these recessionary times many people are reluctant to buy vouchers of any kind. However hotel gift vouchers can offer great value for money and make an ideal gift for a loved one. Generally these vouchers are redeemable against a stay, spa treatment or a round of golf depending on the hotel offering, making them an ideal present.
A hotel voucher is always a welcome gift that gives the receiver a lot of flexibility to use the voucher whatever way they wish. We have a wide choice of cash and package vouchers available at Hotel Deals Ireland so there is something to suit everyone. The majority of them are valid for 12 months from the time of purchase giving the receiver lots of time to plan when to use them.
The convenience of buying hotel vouchers is one of their main advantages. You can choose either postal vouchers for free delivery to yourself or your chosen recipient, or send instant e-vouchers which have the benefit of allowing you to send your voucher immediately if you’ve forgotten to send it earlier.
In these times many hotels offer discounted rates on their vouchers meaning you get a break for less than you would pay online or over the phone, giving you a great reason to purchase. However if you lose a gift voucher, the hotel doesn’t have to replace it. It’s just like losing a bus ticket – or like losing cash – so always keep the voucher somewhere safe.
Choose from a

According to the annual Deloitte consumer survey of Christmas spending books (52%), clothes (49%) and gift vouchers (46%) were the most favoured presents adults in Ireland wanted to receive last year – and this obviously reflects the presents they prefer to buy (books 55%, gift vouchers 55%).

In these recessionary times many people are reluctant to buy vouchers of any kind.  However hotel gift vouchers can offer great value for money and make an ideal gift for a loved one. Generally these vouchers are redeemable against a stay, spa treatment or a round of golf depending on the hotel offering, making them an ideal present.

A hotel voucher is a gift that gives the receiver a lot of flexibility to use  whatever way they wish. We have a wide choice of cash and package vouchers available at Hotel Deals Ireland so there is something to suit everyone. The majority of them are valid for 12 months from the time of purchase giving the receiver lots of time to plan when to use them.

The convenience of buying hotel vouchers is one of their main advantages. You can choose either postal vouchers for free delivery to yourself or your chosen recipient, or send instant e-vouchers which have the benefit of allowing you to send your voucher immediately if you’ve forgotten to send it earlier.

In these times many hotels offer discounted rates on their vouchers meaning you get a break for less than you would pay online or over the phone, giving you a great reason to purchase.  However if you lose a gift voucher, the hotel doesn’t have to replace it. It’s just like losing a bus ticket – or like losing cash – so always keep the voucher somewhere safe.

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Galway Hotel Deals Summer 2010

June 29th, 2010 | 3 Comments »
Focus on Galway,
What is special about Galway
Scenery, art, music, eatieries, nightlife, coast near Connemara, a vibrant base for exploring the region.
What is coming to Galway – festivals, events
Rates are always strong in Galway, hotels can be full even off-season (why?) Popular destination with overseas tourists and Irish alike.
Cobbled side streets,
Budget accommodation to 5 star world class luxury.
Current deals include
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Kkk
Perched on the edge of the Atlantic Ocean, Galway is the largest city in the West of Ireland.  It is far from being a sleepy little town however, and its dynamic spirit and picturesque scenery  attract a large population of students and artists.
The pretty cobbled streets, busy nightlife and bustling restaurants are a big draw for overseas tourists and the Irish alike and Galway Hotels are often very busy.  Whilst the economic downturn has forced room rates down in Galway, they have not dropped by as much as other Irish cities.  However, if you keep your eyes open and dates flexible you can still pick up great hotel deals in Galway.
Galway provides a great base for touring Connemara, the Burren and Ireland’s Western region.  It is also has an extensive schedule of events &  festivals and a vibrant arts and culture scene.
Popular annual events include the Galway Races (26th Jul – 1st Aug 2010), the Galway International  Oyster Festival (23 – 26th Sep 2010)  and the Macnas Festival Parade (18th Jul 2010).
We always have some great value hotels deals in Galway here on Hotel Deals Ireland, here’s a roundup of the best of the current offers:
The famous 5* G Hotel Deals – Deals from only €75pps http://www.hotels-galway.ie/hotel-the-g.php
The magnificent 5* Ashford Castle, 20 mins from Galway City for the Internet only special rate of €175pps http://www.hotels-galway.ie/hotel-ashford-castle.php

Our Hotel of the Month is the beautiful 4* Twelve Hotel, with stays from only €44.50

pps http://www.hotels-galway.ie/macnas

macnas

Perched on the edge of the Atlantic Ocean, Galway is the largest city in the West of Ireland.  It is far from being a sleepy little town however, and its dynamic spirit and picturesque scenery  attract a large population of students and artists.

Galway provides a great base for touring Connemara, the Burren and Ireland’s Western region.  It is also has an extensive schedule of events &  festivals and a vibrant arts and culture scene.

Popular annual events include the Galway Races (26th Jul – 1st Aug 2010), the Galway International  Oyster Festival (23 – 26th Sep 2010)  and the Macnas Festival Parade (18th Jul 2010).

The pretty cobbled streets, busy nightlife and bustling restaurants are a big draw for overseas tourists and the Irish alike and Galway Hotels are often very busy.  Whilst the economic downturn has forced room rates down in Galway, they have not dropped by as much as other Irish cities.  However, if you keep your eyes open and dates flexible you can still pick up great hotel deals in Galway.

We always have some great value hotels deals in Galway here on Hotel Deals Ireland, here’s a roundup of the best of the current offers:

  • The famous 5* G Hotel Deals – Deals from only €75pps
  • The magnificent 5* Ashford Castle, 20 mins from Galway City for the Internet only special rate of €175pps
  • Our Hotel of the Month is the beautiful 4* Twelve Hotel, with stays from only €44.50 pps
Let us know if you’ve stayed at any of these hotels and what you thought of them.  Feedback is always welcome!

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Looking Ahead to the Summer, What Value Can We Expect?

May 26th, 2010 | 1 Comment »

As the summer approaches and we’re basking in the good weather it’s a time when many of us start planning a hotel break away. With no sign of the recession easing and with increased pressure on hotels there is fantastic value available for those who are looking to get away for a few days.

Currently there is excess capacity in the hotel sector of between 12,000 and 15,000 rooms. This was brought about by the construction of an additional of 27,000 new hotel bedrooms between 1999 and 2008, bringing the total hotel bedroom capacity of the sector to 60,000. John Power of the Irish Hotel Federation has said the current hotel occupancy rate was at its lowest level in 30 years at 55%. Average room rates have also fallen by over 20% in the past 18 months in part due to very low pricing by hotels owned or supported by banks.

Typically hotel rates would increase at this time of the year but this hasn’t been the case and in late May many hotels are still selling rooms from as little as €49 per night. If occupancy rates don’t increase its likely rates will fall further as hotels come under increasing pressure.

Check out the latest summer offers and the value available at Hotel Deals Ireland. If it’s a city break you’re after check out the 3 star D4 Ballsbridge Inn deals in Dublin from only €59 per night or the 4 star Burlington Hotel deals with rooms from €89 per night. In Galway the 5 star G hotel has a last minute overnight stay from only €109 per person per night including dinner!

With amazing deals like these on offer why not book a hotel break this summer and take advantage of the fantastic value available.

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Great Offers on Spa Breaks in May

May 12th, 2010 | 1 Comment »
Spa Breaks Ireland
In recent times many spa hotels have popped up throughout Ireland, each one offering superb facilities and restorative treatments. Many of these resorts have a well deserved worldwide reputation for their luxury facilities and their impressive range of spa treatments on offer.
Ireland has a great variety of luxury spa hotels spread throughout the country which offer guests an oasis of calm to relax and recharge your batteries. Whether it’s an overnight stay or a longer break we have a great selection of spa breaks to choose from with something to suit everyone.
Spa breaks have grown in popularity over recent years and are very popular for occasions such as birthday treats, hen parties and girly getaways. More men are getting in on the action these days too and treatments such as massages and facials are growing in popularity with the more image conscious males amongst us!
A spa break is just the thing to rejuvenate you as the summer approaches so treat yourself and indulge in a relaxing destination. Leave the worries of your world behind you and come home recharged and relaxed.
There are many fantastic spa deals available for May including 2 nights B&B with dinner and a spa treatment in the Ice House Hotel in Mayo for only €249. Book this offer and get a 3rd night FREE! If it’s a one night getaway you’re looking for then why not try the Wineport Lodge. Arrive from noon, unwind with a treatment each in one of their Comfort Zone Treatment Suite and treat yourselves to breakfast in bed the next morning.
spamountwosleley.ie
spa11

Mount Wolseley Spa

In recent times many spa hotels have popped up throughout Ireland, each one offering superb facilities and restorative treatments. Many of these resorts have a well deserved worldwide reputation for their luxury facilities and their impressive range of spa treatments on offer.

Ireland has a great variety of luxury spa hotels spread throughout the country which offer guests an oasis of calm to relax and recharge your batteries. Whether it’s an overnight stay or a longer break we have a great selection of spa breaks to choose from with something to suit everyone.

Spa breaks have grown in popularity over recent years and are very popular for occasions such as birthday treats, hen parties and girly getaways. More men are getting in on the action these days too and treatments such as massages and facials are growing in popularity with the more image conscious males amongst us!

A spa break is just the thing to rejuvenate you as the summer approaches so treat yourself and indulge in a relaxing destination. Leave the worries of your world behind you and come home recharged and relaxed.

There are many fantastic spa deals available for May including 2 nights B&B with dinner and a spa treatment in the Ice House Hotel in Mayo for only €249. Book this offer and get a 3rd night FREE! If it’s a one night getaway you’re looking for then why not try the Wineport Lodge. Arrive from noon, unwind with a treatment each in one of their Comfort Zone Treatment Suite and treat yourselves to breakfast in bed the next morning.

Whatever Spa option you go for, make sure to relax, unwind and make the most of your well deserved chill-out time!

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Ashford Castle: Hotel Deals Ireland

April 27th, 2010 | 1 Comment »

800px-Ashford_Castle_panoramic

Ashford Castle Hotel, Cong Co Mayo, is one of Ireland’s best known and loved Castles.  Situated on the banks of the river Cong it is within an easy 30 minute drive of Galway City.  The Castle dates back to medieval times and was built in 1228 by the Anglo-Normal de Burgo Family.

Once the home of the Guinness family, Ashford was the chosen location for the producers and stars during the making of the epic film The Quiet Man. It has played host to countless stars and dignitaries down through the years, including John Wayne, Prince Ranier and Princess Grace of Monaco, John Lennon, Oscar Wilde, Edward Kennedy and Brad Pitt.

Ashford Castle Arial Pic

On a large private estate of 350 acres, this world class resort sits on the shores of  Lough Corrib.  Ashford Castle offers 5* luxurious seclusion in an idyllic woodland setting.  Popular activities include golf, angling, clay pigeon shooting & archery, river cruising, horse riding and falconry. The grounds themselves are perfect for walks and exploration.

Ashford Castle Deals Lobby

Furnished throughout with luxurious textiles and period furniture, the decor of the hotel is deeply luxurious and lends itself to daydreams of times gone by.  Many of the rooms retain their original features and all are equipped with modern amenities including Broadband connectivity and Interactive TV.

Ashford Castle consistently scores top marks in guests reviews and is renowned as one of the world’s leading hotels. The cost of staying here is in line with the luxury and service offered at the resort, however special offers do come up and the eagle eyed are quick to book them.

Currently offering an exceptional value for money offer of  B&B from €98 pps, why not check Ashford Castle Deals page to see the best of the current offers.

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Failte Ireland launches New Advertising Campaign

February 23rd, 2010 | 17 Comments »

A brand new advertising campaign to promote holidaying at home within the Irish market in 2010 was launched this week by Failte Ireland. The new marketing campaign is rooted in extensive consumer research and consultation with the tourism industry and will be broadcast publicly from 5th March 2010.

This research, carried out by Failte Ireland, shows that the perception of Ireland as a good value destination has risen from 49% to 61% since the beginning of 2008. This important shift in perception has influenced Failte Ireland’s new marketing strategy.

The campaign aims to position Ireland as a fun, exciting, enriching holiday destination and reinforce the existing perceptions of a destination that is both convenient and good value for money.

This will be emphasised using a broader mix of channels and technology to maximise the reach and impact of its core messages. The campaign will include:

  • a new television advertisement;
  • radio and cinema advertising;
  • print and online marketing;
  • an enhanced Discover Ireland website.

Failte Ireland’s Director of Market Development, John Concannon pointed out that:

“In recent years, the key themes of our advertising were convenience and the good value to be found when holidaying at home. The fact that more than six out of ten respondents now agree that Ireland is a good value destination reflects the recent realignment of prices and value in the tourism sector and means that the value argument, long a bugbear in the home holiday market, is no longer such an issue.

“No longer having to deal with ‘why not’ factors such as price and value, this year we are freer to stress the ‘why and what to’ reasons for taking a break at home – the variety of things to do and see. “

The research also emphasises that the need to ‘have fun together’ is a key motivator for Irish people when deciding whether to take breaks and holidays at home. John Concannon explained:

“Our detailed research is telling us that people want to escape the current doom and gloom. They want to get away from the daily diet of bad news and reconnect with their friends, family and partners. In many ways, they want to get lost for a while in something or somewhere which will engage them physically or mentally.”

This advertising activity will be complemented by a major initiative around special offers in 2010. This initiative will highlight special offers from the industry via national and regional press inserts, a significantly enhanced home holidays website discoverireland.ie (used in the planning of 36% of holidays last year), and a multi-media special offers campaign.

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